Have scumbags convinced you to buy a worthless domain? These twelve ideas reveal the sad truth

How important is a domain name?

How should you pick one?

Is the “.com” better than the others?

Are hyphens okay in the domain? What about numbers? Characters? Trademarks?

And do you need an exact match domain?

Truth is, I get asked basic questions a lot. For all the “advanced” courses people buy, I can only guess you are not learning the basics… and success usually comes down to the basics; the fundamentals.

Not to worry.

This is where your good ole’ pal, Buck A. Roo, comes in.

I pledge this post to be so valuable… your love for me will increase ten fold. In fact, if you don’t want to pet my backend by the time I’m finished, I’ll consider this a failure.

My goal is to answer all the questions you need to know to pick a domain that will (one) earn both respect and ranking, and (two) will be liked, used, and remembered by all who hear it.

Before we begin, I must warn you

Some of what you read here will be directly opposite from what you’ve learned before.

Do you want to know why?

You say you do? Great. I thought you would.

But when you learn the truth… maybe you’ll wish you hadn’t asked.

Because the reason is… people have lied to you.

Usually so they can sell you a product. So they invent a “reason why” you must do something a certain way… or they simply regurgitate what they were taught without knowing if it’s correct. However, I have done no such thing here…

I have checked and re-checked my facts…

…and here they are in glistening glory:

The first thing you need to know is… don’t put the cart before the horse. Technically, you buy a domain in what I would consider “Step Three” — so you should have a niche and target keyword in mind before you begin to pick a domain.

Now that we’ve put domain picking in it’s place, I have twelve ideas you should follow as closely as possible.


Bucky’s Twelve Suggestions For An Almost Perfect Domain

#1Stick with “.com” ONLY

I figure, if I’m going to hit you upside the head, I should do it right from the beginning. But I’m very serious with this “rule”…

In my research, this advice was given from at least three reputable sources.

For a business, you should not use any other domain extension for your website than a “.com”; I know you’ve heard .net, .org, and all the other dots are good enough, but truth is…

Why settle for second best?

Do not settle for “good enough”…

I’ve met many women who settled for a “good enough” kangaroo and they always regret it and wish they stayed with Bucky.

Plus… What legitimate authority website can you name that does not have a “.com” domain? — and don’t you dare say Wikipedia. I wouldn’t use Wikipedia print-outs for toilet paper. So don’t use them for anything except a good laugh.

The only exception to the “.com only” rule is if your business is outside the United States and/or you want to target a specific country. For example, if you wanted to geo-target the United Kingdom, you would use the “.co.uk” extension.

#2Buy the “.com” and the other extensions

If you buy site.com, you should buy all the other available extensions too.

So, if available, you’d want to buy site.net, site.org, site.biz, etc…

And yes, you want them all.

Then, you redirect all the other extensions to your site.com website; do this for two reasons…

First, the searcher cannot go wrong. If a person looking for you happens to type site.net into the address bar, she will still land on your site.

Second, you seal off future competition which, in the long run, will put money in your pocket. It can also spare you a lot of frustration, anxiety, headaches, and just makes you feel smart.

#3Only dopes use dashes

Do not use hyphens (a.k.a. dashes) in your domain name. While they may not hurt you, there are many drawbacks to putting the “-” symbol in your domain.

What if the searcher forgets to use them? If that happens, you’re giving free traffic and attention to someone who is probably your competitor.

If they don’t forget, what if the searcher puts the dash in the wrong place? Again, you’re just asking for him to go to a competitor.

A domain with dashes is, at best, a cheap substitute for a good domain.

They should be avoided at all costs.

#4 Have one possible spelling

Let’s face it, most people are not good spellers. And a lack of spelling fortitude is multiplied when you get behind a keyboard. It jut too e-z to miss a key or hit one twicee.

In a classic case of cleverness triumphs common sense, people will buy a domain like:


Don’t do that.

If you don’t understand why that’s a bad idea, then keep reading…

#5Yo, avoid slang dawg

Please spell like you have a brain… or as Agatha Christie’s famouse detective, Hercule Poirot says, use your “little grey cells.”

Do u kno whut I meen?

Don’t use slang. Don’t use “u” for “you” or anything else you’d do in a text message. This directly relates to…

#6Be easily understood

To read or hear your domain, it should instantly convey what your site is about. This “rule” is NOT iron-clad because certain sites have not applied it and still made it big.

Consider Amazon.com, Monster.com, GoDaddy.com, and Zillow.com… at first glance, you can’t tell what the site is about. But remember… They also required a LOT of high dollar marketing to brand their names.

Sites like Hotmail.com, CareerBuilder.com, AutoTrader.com, and WebMD.com did not require high powered marketing.

The website name CREATES EXPECTATIONS, and the content fulfills them. That’s a big hint. I hope you’re taking notes.

#7Don’t be a dick

In 2000, John Zuccarini got the worst news of his life.

He registered hundreds of domains with misspellings of celebrity names, famous brands, company names, television shows, and movies. Shortly thereafter, he was sued under the Anti-Cybersquatting Consumer Protection Act.

He probably deserved it. But imagine how he felt when the judge said, “I find that justice in this case requires that damages be assessed against Mr. Zuccarini in the amount of $100,000 per infringing domain name, for a total of $500,000.”

But that’s not all folks.

He also had to pay attorney fees and costs of more than $60,000.

But that’s what happens when you make enemies with, “Dow Jones & Company, Nicole Kidman, Microsoft, Encyclopedia Britannica, Yahoo, Victoria’s Secret, Abercrombie & Fitch, Budget Rent a Car Corporation, Twentieth Century Fox Film Corporation, Saks & Company, American Airlines, FAO Schwarz, Musicmatch, WebMD Corporation, L.L. Bean, and America Online.”

Don’t use trademarked names even if you misspell or abreviate them.

Take thirty seconds before you buy a domain and do a trademark search with this site (it’s free):


#8Avoid numbers and characters

Similar to slang, you should never use “4″ in place of “for” or “2″ for “to”.

The exceptions are cases like 9/11 and the host of sites created for that day… or perhaps your business actually has a number in the name like, Studio 54.

In general, stay away from numbers or characters because when you say them to a person, how can they possibly know whether you mean the word itself or something else?

#9Singular or plural?

Should you buy bestsportscar.com or bestsportscars.com?

Let the question “Which sounds better?” decide.

Many people will naturally add an “s” onto the end of certain words. Say BOTH of the above domains out-loud and you’ll see what I mean. The plural form is more comfortable.

Then, the best thing to do is buy both and redirect the worst-sounding domain to the best-sounding domain.

#10Exact-match domains are not required

Most people don’t know this.

Google has devalued the exact match domain.

You can blame it on mini-sites; when Google noticed the rise of low quality sites at the top of their search engine, they found the cause to be a mistake in their algorithm.

The mistake was giving so much power to an exact match domain.

If you think about it… what legitmate authority site uses an exact-match keyword as a domain? It’s not getmedicaladvice.com — it’s WebMD. It’s not searchtheinternet.com — it’s Google. It’s not buybooks.com — it’s Amazon.

When Google realized this, they devalued the exact match domain.

It’s really a good thing. It’s still good to have your target keyword in the domain. But now your site’s judged by quality, not a technicality.

11#Does size really matter?

This may surprise you, but studies from SEO companies have shown shorter domains tend to rank higher. Obviously, if you search for “brownie recipes” and find TheBestBrownieReceipiesInTheWholeWorld.com as an option… you may choose GrandmasBrownieRecipies.com instead.

Shorter names are easier to remember, type, and say.

#12Buy it now

If you’ve been in this business long enough, then you’ve made the mistake of not buying a domain when it was available. You wait a day or two, come back, and — surprise! — it’s been taken. Domains are being snatched up faster than chocolate brownies at a Weight Watchers convention. If you see one you want, grab it now. Many people have put it off at their peril.

Well, my friend…

Do you not love Bucky more than ever?

Granted. You may not like everything you heard — but you can now print this post and use my twelve ideas as guides or flagposts the next time you seek to buy a domain.

Stick to them and I can promise you will have a domain that works on your behalf, instead of against you. Internet marketing can be difficult… so why add to the hassle by going against the grain and not following these instructions?

Those who heed this advice will stack the odds of success in their favor.

Did you enjoy the post?

Want to hear more? Be sure to let me know — or this might be the last!

Take a second to give me a shout-out.

Talk to you in the comments section…

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65 Responses to Have scumbags convinced you to buy a worthless domain? These twelve ideas reveal the sad truth

  1. David Sampson says:

    Some of the best advice I’ve seen for a long time, especially for beginners.

    Keep up the good work.


  2. Bill Joyce says:

    Absolute gems. I have hear from the scumbags and the are, believe it or not, STILL allowed to breed. I may run for congress to prevent that LOL
    Keep it up

  3. KB Pate says:

    Buck. Great advice, especially about buying all the extensions.

  4. Thanks for all of the great info in this post!

    I especially like the free trademark search site! That will come in handy… :)

  5. Hey Buck A Roo

    Great Post, clearly stated and its all good advice. I agree with about 97% of it. As in yes get a .com at all cost but sometimes you have to bend especially if you are a non profit and being a for profit, I have found .org give some great juice in terms of trust etc. for some of my products.

    And I have found that as I roam the web I sometimes have no idea what the domain is if the info, the website content is great. Yup I actually ended up on a .info domain…lol. But I am sure there is a lesson you have somewhere on supplying great web content no matter what. :-)

    Keep up the good work.

    Gregory Burrus

    • Bucky says:

      Hello, Gregory!

      Good point about the non-profit; that’s why I prefaced the sentence with “for a business”:

      “For a business, you should not use any other domain extension for your website than a “.com”; I know you’ve heard .net, .org, and all the other dots are good enough, but truth is…”

      Thanks for the compliments and for reading my post.

      Have a great one!

  6. Livater says:

    Thanks Buck, you always deliver. I love the article. Good information.

  7. Lynn says:

    Very nice roundup of domain naming advice. Thanks for the clarity I got on several important points.

    And I can guess your advice on using sub-domains, but why not just run that horse into the corral as well.

    • Bucky says:

      Excellent point, Lynn — I forgot all about sub-domains. People ask about those all the time! For any reading this…

      Forget about them!

  8. Frank Pacey says:

    Hi Bucky.

    Thank you for the advice. You deliver a lot of good value free or cheap.

    How does the advice apply to sevenbuckaroos.com?

    You used “Seven” instead of “7″. But 7buckaroos.com redirects to sevenbuckaroos.com.

    “Buckaroos” is slang or a made-up word. But then you feature a kangaroo named Bucky on the website, incidental to your messages. Humourous and cute.

    You should put all sorts of weird things in a password (if the login allows other than alphanumeric), but not in a domain name. That includes hyphens sometimes. You want people to find your domain, not what you log in to.

    I have also been advised to use American spelling rather than UK and Australian spelling in key words. I suppose that applies to domain names for the international market, too. For example, use “thru” in a .com domain name but “through”in a .com.au domain name.

    Finally, as a great side benefit, you have introduced me to printfriendly.com, which looks like a very useful website. I have made a .PDF file of this blog, which I could also have done with PDF995, but printfriendly.com gave me a bit more control of what I get.

    • Bucky says:

      You’re welcome, Frank!

      As for your questions:

      1) We here at The Net Results were in a unique situation when we started Seven Buckaroos — we had a customer list of many, many, many thousands of people we could email to buy offers. That is a position 99.99% of the people who read this post will NOT be in.

      Therefore, we did not try to rank in search engines by putting a keyword in the domain name. Instead, we used a name that is a benefit — “seven buckaroos” — a site of quality, low-priced info products.

      2) The last thing I wanted was for people to read this and think I was making rules. The title says they’re IDEAS… the sub-head says they’re SUGGESTIONS… and I end by calling it ADVICE.

      None of them are hard-and-fast rules.

      And I’m glad you found the post valuable enough to print.

      Thanks for taking the time to read my post. I hope it’s helped you.

      Have a great evening!

  9. DO says:

    I love it – Simple, easy reading and straight to the point. And to think all this time I was making this so difficult with “domain information overload.” Especially the exact domain head aches.

  10. Rebecca says:

    These are great points and I am glad to hear about the long URL to avoid. I bought one a few months back and was getting ready to use it…will maybe have to reconsider.

  11. Noel says:

    I agree with everything you said, but that stills leaves a dilemma. It is not my intention to challenge, but to get a better understanding.

    You say “get the .com” but what if it doesn’t exist? And many won’t.

    You say “Do not use hyphens in your domain name. . . . . What if the searcher forgets to use them?” But if one searches for the term “dietplans” in Google, the 6th listing on page one is “www.fast-diet-plans.com” and http://www.diet-plans.com shows up at #8. The actual “dietplans.com” doesn’t even show up in the first 5 pages (stopped looking at that point).

    You say “It’s not buybooks.com – it’s Amazon.” But BEFORE that you say “Consider Amazon.com, . . . . you can’t tell what the site is about. But remember… They also required a LOT of high dollar marketing to brand their names.”

    So, even though your advice is sound, in the real world, it is very hard to come up with a domain name that: is a “.com”, is not vague, contains your keyword, doesn’t contain numbers or dashes, is not a really long long-tail, that you can buy the other popular domain extensions for, and actually gets a decent search count.

    So instead of the “thou shall not” rules, what about a “which is the worst to do, and in descending order” post. To me that would have A LOT more value in guiding one to find a good domain name in the real world.



    • Bucky says:

      Thanks for taking the time to read my post, Noel — and I appreciate the comments as well. I’ll do my best to answer your concerns:

      First, I want to start by saying these are not intended to be rules. Over and over, I call them ideas, suggestions, and advice. They are absolutely not “thou shall not” rules as you mention in your last paragraph.

      Second, hyphenated domains can and will make it to the top of search engines. The issue is, they are far and few between. Do you trust a hyphenated domain? Would you feel proud to turn to a friend who asks for your domain name and respond, “It’s best hyphen sports hyphen cars dot com.”? It’s a combination of my ideas that make hyphenated domains a bad idea. Then again, it’s just my opinion. Do what you want.

      Third, one of my points is that it’s good to name your website in such a way that upon hearing the name, the listener can tell what the site is about. This is an area in which Amazon.com FAILS — so they had to pay a lot of money for marketing.

      Amazon did not use a keyword in their domain name and they are an authority site. When Google noticed that almost no authority sites use exact-match domain names, they devalued it in their algorithm.

      I hope that clears up any confusion.

      In the end, make a decision, implement, and watch how the cards fall.

      All the best!

      • Noel says:

        Thanks Bucky for your response, and I value what you had to say. Unfortunately, I think you took my post as “hostile” and it wasn’t meant to be.

        You do seem to state the “12 commandments” a rules, and as I said, you are “spot on” in every case. But what I am trying to say is, as one tries to go by your recommendations, they may well find it very hard to find a “good domain” name to go with for their new site.

        So the help I am looking for is: If one is having a really hard time coming up with a domain name for their new project (due to most if not all the “best choices” already being taken), what are the “lesser of the sins” one can commit in using the “forbidden tactics”?

        I think that is a pretty strait forward question, and one I have been unable to find a good, solid answer to anywhere. I think this could make a very good WSO, if someone would put it together. But I would sure like to see someone just let us all in on the secrets.

        Again, with all respect,


        • Bucky says:

          Hey Noel,

          I didn’t take your post as hostile — I try to make these blog posts as solid as I can… but sometimes I can leave holes which is why I want all you guys to comment. As an example, someone mentioned “sub-domains” and I had a Homer Simpson – doh! – moment… I should have remembered to mention sub-domains.

          So your concerns are valid and I understand and appreciate them.

          Talking with friends who make big bucks online, they all say it’s a fallacy to believe the best domains are taken. Yes, a lot of one word, two word, and exact match domains are taken. But there’s thousands of modifiers you can add to the front and back of keywords.

          As an example, my friend Wayne owns http://www.redmondreflexology.com — he earns a hefty sum every month from Adsense without an exact match domain.

          If there is any one suggestion I would hold to hard and fast, it’s the “stick with .com only” rule — Keep searching until you find a .com that will work. I, personally, would never settle for anything other than a .com.

          It can be hard and frustrating to find a good domain. It can also be hard and frustrating to find gold, diamonds, or oil in the ground — but don’t let that stop you. Don’t settle for second best when the going gets tough. Keep searching and inevitably you will uncover a five-star domain.

          When you feel yourself getting frustrated, stop and go relax. Never rack your brain — it’s not a healthy habit.

          I hope that answers your question. If not, let me know and I’ll give it another jab! :)

          Have a great one!


          • Noel says:

            Thanks again for your reply, Bucky,

            Your last answer sort of threw me. You talked about your friends site http://www.redmondreflexology.com, and how much he was making. I tried an Adwords search on “redmondreflexology”, and got no results. I did a Google search on “redmondreflexology” and your friend had all the top spots, but of course there was a zero search count for that term. Then I did a Google search for “reflexology”, and your friends site was in position 9 on the first page. So, how much of his success came from having “reflexology” in his URL, and how much came from SEO work?

            I guess what I am asking I can show in this example. I did a search on the term “paleo”; looked for keywords and long tail keywords. Almost every .com was taken for that term (accept maybe brownies for paleo, or something like that), or the long tail versions had very little search count.

            Your friends keyword “redmondreflexology” also had a zero search count. “Reflexology” had several high search count keywords. So even though your friends keyword “redmondreflexology” had zero count, the fact the it contained the word “reflexology” was enough to get ranking juice for the term? Or did his getting position #9 on the first page really come from other SEO techniques?

  12. Bob says:

    You must have been “reading my mind” Bucky …

    I have been thinking about these points “Quite a Bit” lately …

    Just one other point of interest … and that would be: Private / Being Able To Look-up Owner?

    With all of the questions of privacy & “lack of it” now days … this would be an “excellent topic” to cover

    “Two Thumbs Up Bucky!”

  13. Scott says:

    Hey Bucky….. nice domain treatise!

    So….I guess I’m a dope, better than a dick :)

    I purchased my first domain 10 or 12 years ago, desktop-wealth.com ….at the time I didn’t know squat and was lucky enough to get the email, pay for the domain and put it someplace.

    Not too long after that the guru’s were saying dashes are OK, but common sense reveals that it just ain’t so. Nonetheless, I’ve had it all this time, I post a few articles, tips and so on. Some plr crap, some ripped off stuff but I have fun with it and its my way of staying in the IM niche and letting the real guru’s do the heavy lifting.

    For the last couple of years I always find suitable keywords and phrases while sticking with .com, .net and .org. Almost always stay with .com though and the rest of you bucks would be wise to listen to the buckaroo :)

    I’m gonna do a quick post and link back to yours, really good info for newbies and some of us that have been online for a while to consider when picking up a domain name. It really does matter in many different ways.

    I don’t remember seeing any comments on local or offline marketing and helping clients with domains. Totally different story, I know…. .but worthy of a few thoughts.

    Almost all local business owners have a “vanity domain” complex. In other words they want their domain to be be Joesoneflushplubing.com which may or may not brand the guy. It won’t do anything for geotargeting, that is when the local customers they want start searching for them. They’ll start searching on “cityname plumber”, poor ole Joe will be luck if he’s someplace on the 10th page. Well, its next to impossible to tell that plumber he needs to buy citynameplumber.com ….. so, here’s a tip. Let the guy get his vanity domain, put up a quick one page blog ….also, get the citynameplumber.com and do all your optimizing, link building etc on the city name domain. You’ll want to make sure you have stats to show ole Joe which domain is pulling all the business….. in fact, dare him to offer a giveaway or something on the non-vanity domain. Of course you want to link over to the guys vanity domain but it works and if the guy really really really wants his vanity domain to be on top and he’s got the bucks, go for it!

    Anyway, thanks for post


  14. Terry says:

    Hey Bucky, Lot of good info. there seems to be a lot of domain services out there, can you point me in the direction of a fairly cheap but reliable one? Thanks for all the help.

    • Bucky says:

      Thanks, Terry!

      We use NameQuick.info because we own it LOL

      It’s a version of GoDaddy but we keep domains cheaper

      And you can always buy them through your web host.


  15. Dennis says:


    Great information here. I have been told (sold) a lot of the lies, and it good to hear someone set the records straight!

  16. Cliff says:

    Hello Bucky,

    This is some great information!

    I especially like your insight on the .com extension. And, it seems like every snake oil seller out there is pushing that you “have to buy” an exact match domain – go figure.

    My favorite piece of advice you gave for picking a domain name is: “To read or hear your domain, it should instantly convey what your site is about.” RIGHT ON!

    You also brought up something that has plagued me for years – Singular or Plural? I like the simple answer, “buy both” – then do a redirect – FANTASTIC – Problem(s) solved!

    Thank you, Cliff

  17. Don Bengert says:

    This is becoming more and more prevalent today with all the changes occurring in the serp’s. It makes one wonder about the industry(s) we all are in.

  18. Brad Reed says:

    Hey Bucky,

    Great info on domains and the ins-and-0uts of choosing a good one.

    Here’s a question for you: What about domains for specific products you’ve created – or even Kindle Books that you’ve authored? Any particular advice on those?

    For my first product I picked up http://TheSecretForLawOfAttraction.com which matchs your advice I think – It’s about how to fix the flaw in most Law Of Attraction teaching and especially the missing piece from the movie The Secret.

    For my next product I’ve found a non-fiction book by a popular author that has a huge hole in it’s content. Lots of “what to do” but very little “how to do it.” I’m thinking about picking up the domain that uses the 2 word title of the book plus a word that indicates a “faster solution” to the problem that is being solved, for a total of 3 words in the URL. Any words of wisdom to share in this case? It’s not a “Brand” or “Celebrity Name” but it is associated with the name of an existing book.


    • Bucky says:

      Hey Brad!

      This would be a good idea for a post, but quickly…

      I would have one central site and then give each product it’s own domain. From your central site, link to the product and then link back to your central site from the product site. Hope that makes sense!

      There are a lot of benefits in doing it that way — and it certainly wouldn’t fit for all situations (this site being a perfect example) — but it’s what I’d do in your shoes.

      Take care!


  19. Deborah says:

    Thank you Bucky, for the tips and the research website. I’ve always loved kangaroos!

  20. Dorothea says:

    Wow, Bucky, right on! I’ve made every single one of these mistakes!! Thank you!! Dorothea

  21. Nick Johnson says:

    Yo Buckster,
    Great Post . Gimme a low tail slap….

    Having read the post I shot over to my CJ account and ran a report looking at the number of impressions by site. There doesn’t seem to be any rule which site gets the highest traffic. I have a .net site that gets twice as much traffic as a .com site both in the same market the only difference is an S. One is mrfredhome.net and the other is mrSfredhome.com (not real sites but that is the difference.) The site that gets the third most site is SD4TY.com (again not real site but same make up).

    My thoughts on this is a) even though some one has a particular .com name they might not be using it, so your .org will always rank. b) All my sites have reasonable SEO, when you add a page/ post do your SEO immediately c) The sites that get the highest impressions are over two years old. d) I keep adding content, any way you look at it big G loves content!!

    I think its important if some asks for the domain name its absolutely clear without any confusion. Rosalind Gardner in The Super Affiliate Handbook tells the story of her website Byebye925.com. If you sent some one there verbally what chance would the have of getting there??

    Being a conspiracy theorist where Google is concerned I think they have 4,239 versions of their algorithm that they use and switch it every time the temperature changes 1degree in Albuquerque or the wind speed changes by a mile at Cape Horn. So trying to estimate what importance they give to domain names is impossible we have a lot of “expert” opinion and as my 9 year old nephew says – Ex is a has been , Spurt is a drip under pressure.

    My opinion keep your domain name so simple that a 6 year old on a telephone can write it down and not get confused and remember – Its all about the content


    Nick Johnson
    ( A really bad domain name)

    • Bucky says:

      “My opinion keep your domain name so simple that a 6 year old on a telephone can write it down and not get confused and remember – Its all about the content”

      Great idea!

  22. larry says:

    I loved this article about as much as I did your women:)

  23. margo coufos says:

    Hi there,
    thank you for the great info on Domain names, however, you told us what we shouldnt use
    but you didnt say why .com only. other than it is easy to remember and type etc. etc. etc.
    Where did it originate from

    • Noel says:

      Hello Margo,

      In answer to your question, the first “.com” was taken by a company called Symbolics, Inc. on March 15, 1985. “.com” was the first domain extension. For a good explanation and history of domain extensions, here is a link.


      - Noel

  24. Pat says:

    Thanks for the GREAT advice on picking domains. It’s nice to get legitimate information without having to pay for it once in a while.

  25. Rae says:

    GREAT article Bucky! Very straightforward advice that is easy to follow. After going through the mini-site phase I totally understand what to do now with domains, and again, it all come back to having good quality content…may as well start with the name on that as well!

  26. Byron says:

    Some damn good advice and very timely. It’s back to the thoRht board for me. : )

  27. Jo says:

    You didn’t mention one more idea that is very hard to get … your own name.com. It’s a good way to brand yourself, but sometimes it’s very unobtainable. When I adopted my granddaughter, I thought it would a special treat to present her with her very own “new name”.com since she is now my daughter. As it turns out, her newname.com had been taken five years earlier by a real estate lady. Bummer. Sure, I can throw her initial in there, but it’s just not the same. I do have myname.com (both of my names), not that I use them, but I have them if ever I want to use them.

    So, one might want to go ahead and see if your name is available before some movie star, or politician, or enemy gets it.

    And, please, Bucky, let there be more from you! That article was excellent and knowledgeable. Thank you.


  28. Ben says:

    Wow… as a newbie going through material and just starting on the internet marketing thang … you are right – a lot of what you said does go against a lot of what I have read. I can understand many of your points for large authority type sites. For the small niche sites, do you still think this holds true?

    I look in google for various keywords searches for microniche sites (by the way, Micro Niche Finder = awesome! Bucky, thank James for me!). And I see a variety of .net and .org domains ranking. I also see some domains with hyphens ranking as well. I’m guessing the thought behind this is it doesn’t matter if the hyphens are there are not since most of the traffic would be coming from search engines or ppc and people would be clicking on them, not typing them in manually.

    I do see your points when you think about the big sites though like Amazon, Squidoo, Yahoo, Hubpages, Pinterest, Facebook, etc. where people would be typing them in and hyphens and non .com would be detrimental (Go-Ogle anyone?)

    So do you think that the little microniche sites with the long tail keyword domains should be held against these guidelines too?


    p.s. you’d think that of all people to like “long tail” keywords it’d be you :) ha ha ha…punny!

  29. boudewijn says:

    g’day Buck, yer ol’ roo.

    Thanks for the info you old jumper. Say hi for me to Mrs Roo.
    See yer on some webinar…
    Boudewijn (DoubleDutch) Lutgerink

  30. donna says:

    Hi Bucky-

    Good article and thanks for the free advice.

    I’m wondering when you’ll be adding more content to your blog? I keep looking for new content every day when I make my spin for coins. Guess you’re just a busy roo!

  31. Mike W says:

    Bucky, I have to play devil’s advocate here.
    I think ideally most of what you say is true. But in the real world, I think I disagree.
    You want to get in a particular niche for adsense, let’s say, and the exact match dotcom is not available. I agree with you that exact match isn’t that important in the long term if you’re building an authority site, especially. But if you’re building, say, a microniche amzn site then you want ranking asap and IF you can get the exact match of a good keyword, that can be half your seo / rankings battle right there.

    Dot com always? Sure, if you have a choice. Buy .net and .org along with it? If you don’t mind risking the money OR if you are sure your site’s going to get decent rankings, yes. But otherwise I wouldn’t waste the money until you make sure it’s going to a) actually get built and b) actually get traffic and make $.

    So I think that you’re right that edn’s aren’t always necessary. But they’re worth looking for if you’re not locked into any particular site, if you’re just looking for an amazon site to make some income for example. Now if you are dead set on a particular niche for adsense or you’re building an authority site and you don’t mind waiting 3-12 months for rankings… then you can call your IM site “grandmasplace.com” and probably still get traffic. (Though I’d still at least look for something more like “grandmasIMplace.com or something…) ;-D

  32. Yolanda says:

    If you are so convinced .net, .info, .biz, .me etc are no good, why does the software you sell – Micro Niche Domain Finder – make a point of offering all these domains to be registered via your linked registration service?

    I personally think that if you confine yourself to .com you will miss out on a lot of great opportunities. Especially nowadays, many “other” domains are being ranked, and I know at least one amazon affiliate guru who recommends you buy .us, .biz, .info, .net etc if the exact match domain for .com is not available.

    Sorry Bucky but I think you missed the mark on this particular subject! But we’ll forgive you, no one can be right all the time! ;-D

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